Last year I blogged that one of my favorite expressions was "Make It Happen." To me, it means no more bullshit â€" just get it done.
<!--[if !supportEmptyParas]--><!--[endif]-->For one of the projects we're working on we recently brainstormed on possible taglines. 'Make it happen' (not surprisingly) was at the top of the list. Unfortunately a startup called PlanHQ (collaboration software for startups) has used the name for their blog and a few other companies have used the phrase pervasively in copy.
As a result, we've decided against using it, but I am left wondering how trademarks apply to taglines and when it's okay to use a phrase someone else is using, but did not invent? For example, since 'Make it happen' is a universally known phrase can it even be trademarked?One of the new expressions/taglines we're considering is "Get Shift Done," but we're unsure if it's too funny or aggressive? The "shift' represents a shift in the way people approach work (based on the technology we're developing' and of course, is a play on words. Thoughts?
<!--[if !supportEmptyParas]--><!--[endif]-->Also, here are some related posts to Making It Happen:
<!--[if !supportEmptyParas]--><!--[endif]--> Seth Godin - Make Something Happen
A Better You Blog - 4 Steps to Make it Happen
Make It Happen, the Movie (2008)
Related Posts
- November 17, 2006 -- Friday's Featured Friend: Decisiveness (0)
http://www.leveragingideas.com/2007/10/27/making-i...
