SheSpeaks' 2009 Social Media Study revealed dramatic increases in the number of women participating in social networks as compared to 2008. But the most exciting news for marketers is the impressive increase in the influence social media has on what women are purchasing. ... â-ª 86% of women are now using popular social networks, a 48% increase compared to 2008. â-ª 53% of women are making purchase decision based on information they find in blogs, up from 27% in 2008 â-ª 43% of women are making decisions based on advice found in social networks, also up from 27% in 2008 ...

Over the next decade, women will control two thirds of consumer wealth in the United States and be the beneficiaries of the largest transference of wealth in our country's history. ...Women are the ones who are using social media and they are the ones that are friending brands via Facebook. ...I have worked and reported directly to women in many of my marketing positions and I am glad to say that they "get it". That is they get that marketing without emotion is just tasking but marketing, and working, with emotion leads to great things.

Working women understand what today's women want and need and they are great at putting that feeling into their marketing and management. ...Our society has viewed men who show emotion to be weak so sensitive men are hard to find underneath the layers. Women make smart brand choices and it's one reason why women are Dr Mom's and are leading the charge in store brands. ...
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