Live-streaming has been one of the trends of the last few years in social, with all the major platforms looking to tap into user desire for more immediate, in-the-moment sharing.
Facebook has made the biggest live-streaming push, but it could Instagram where it's been most significant, with the platform offering a range of new live-streaming additions, including the recently launched live guests option.
And of course, with increased interest in streaming has come increased brand interest as a result. To provide some perspective on the opportunities for businesses in streaming, Filmora have put together this infographic, outlining a range of key streaming stats and usage tips.
