With so many people now using social platforms, social media marketing has become a lead generation machine - for those that know how to use it.
Unlike traditional mediums, the 'social' element of social media dictates that it requires a different approach. In the past, you might have run an ad in your local paper or even focused on SEO and getting your site to rank for relevant queries. Those methods are still relevant, but in social, the approach is a little more nuanced, and requires a unique strategy.
This post was first published on the Digital Information World blog.