Did you know that 70 percent of Millennials react to products, businesses and brands on social media? In addition, Gen Y is a more active contributor to social media content: 54% is posting info about brands, products and companies vs 45% among older generations. 66 percent reacting to comments of other related products, brands and companies vs 56% among older generation. Find out all about the power of conversation based on a global social media study among youngsters in this infographic by insites-consulting. This visual illustrates which info Generation Y shares, top 7 conversation affecting their purchase behavior and their most trusted online sources.