In the multimedia world that we live in today, people are constantly bombarded with various marketing campaigns. It is such an everyday thing for most people that they simply tune out all of the advertising and go about their daily activities. For these people, ads have become like white noise. In order to make people in today's world take notice of your marketing campaign, you need to be active on multiple mediums. This will ensure that you reach the largest audience possible, not only people who are already aware of your products. This article will discuss each medium and how it should be approached.
1. Social media
Social media is mentioned first because it is the fastest growing medium by far. Like it or not, we are living in the age of social media. You can either get on board the train or get left behind at the station. Businesses that fail to embrace social media will eventually be surpassed by their competitors who are taking full advantage of it. With one billion users of Facebook and well over 300 million users of Twitter, social media has the power to instantly reach people in demographics and locations that would have been impossible 10 years ago. There are also social media sites like Reddit and Foursquare that have amassed huge followings. Having a presence on these sites could literally be the difference between your business succeeding or failing. These sites are a great way to interact directly with your customers and find out what they want, what they like about your business and what they don't.
YouTube is every company's dream come true. It is one of the 10 biggest websites in the world, it is used by millions of people every day and it does not cost anything to post video commercials for your products. An enormous amount of videos on YouTube are simply ads made by people and companies that are selling everything you could imagine. This type of free advertising is worth its weight in gold, provided you know how to attract people to your ads. Making entertaining and informative YouTube videos should be a top priority of every marketing department.
After you have gone through the process of creating a profile for your top marketing leads, this information can then be used to construct a targeted list of possible new leads. Targeted direct mailing lists can tend to be on the expensive side. However, if they are put together correctly, marketers have the power to produce the most loyal customers and cost effective leads through direct mail advertising. They will also generate the best response rate. The wording of any direct mail that you send out must be worded carefully, so it is not flagged as spam. You also want to keep the message short and sweet. If you send somebody a wall of text, they are unlikely to read all of it.
Terrestrial radio that we all grew up with seems to be dying a slow death. Ratings are slipping due to the advent of satellite radio, a subscription based service. Because you have to pay for satellite radio, it is not bound by FCC restrictions. Thus, they can broadcast programs that are much more edgy than you would ever hear on regular radio. In terms of marketing campaigns, the type of radio you choose depends on the audience you are trying to reach. Most businesses are trying to target people who are more affluent. In this case, satellite radio is the way to go. This is because most of the high end cars sold today come with satellite radio as a standard feature. Also, people who can afford to pay for satellite radio have disposable income.
While still important, TV campaigns do not have the power they once did. This is due mainly to the advent of DVRs that enable people to effortlessly skip past commercials. The use of DVRs has exploded in recent years. Therefore, a company should think twice about investing a lot of money in a TV campaign that many people may skip past. However, if a show's audience matches the demo you are after, it may be worth the risk.