In what will come as little surprise to anyone who's been keeping tabs on social media over the past 12 months, a new report from Tapatalk, incorporating feedback from more than 1,000 Americans, has found that trust in social media networks, and the information they provide, is on the decline.
The key findings of the report include:
- Nearly three-quarters (74%) of respondents agreed that the integrity of social media sites, such as Facebook and Twitter, has diminished
- 80% of respondents indicated that they would trust responses on a specialized forum more than those on Facebook
- Interestingly, 62% of respondents said that they would support the idea of a means to take their reputation from forum-to-forum to avoid having to re-establish trust in a new space - like an integrity rating for individuals
The findings may add more weight to Facebook's expanded push on group adoption this year, with more and more people shifting away from the public nature of posting to the main news feed, to facilitating conversations within more enclosed spaces. People's aren't necessarily turning to social media less (63% of respondents said that they go online to ask questions daily), but they are becoming less reliant on their main, default feeds.
There's a heap more insights in the full Tapatalk report, which you can access here (with e-mail submission). They've also provided the below infographic overview of their findings.