Today's the official Social Media Day for the New York Stock Exchange. It's a day designed to teach corporations how to be more "user-friendly." Yet, despite all the political leaders and social experts at this event, it seems nobody had the foresight to realize the event's #NYSESMD hashtag is a really great target.

One of the best and worst parts of social media is that it's a relatively uncontrolled forum. You can put together an event and hope people will discuss the great content you're sharing, but you can't guarantee it.

Pete Snyder, founder and CEO of New Media Strategies and a speaker at the event tweeted:

That's a great point of view. With a conference lineup that includes Ari Fleischer, former White House Press Secretary; Christine Varney, former head of Antitrust at the U.S. Department of Justice; Eamon Javer, CNBC Washington Reporter; DeMaurice Smith, NFL Players Association Executive Director; and many more, the event organizers had to have hoped for the best. (Full lineup available here)

But considering the state of the ongoing Occupy Wall Street protests, shouldn't they have expected the worst? That's clearly what many members of the Twitter community think:

Occupy Wall Street set up camp on Twitter and they practically took over the #NYSESMD hashtag. Search twitter with the event tag and the #Occupy or #OWS tags, and you'll see hundreds of tweets along the lines of:

So what do you do when there is so much negative sentiment against your social brand? If you go on the defensive, you'll just turn the battle into a war. But completely ignoring the conversation doesn't work either, as evidenced by the following tweet:

This might not seem like a major crisis on the scale of Netflix, but it is a crisis all the same. It's too late to respond to the crisis quickly, but the people behind the #NYSESMD should engage and fix the problem.

Can I offer a solution? Why don't you ask Occupy supporters to tweet about how they think social media can be used to bridge the gap between Wall Street and Main Street. The goal of this event is to teach corporations how to better use social media and the goal of Occupy Wall Street is to create real change. Can't the two groups use this hashtag, or some other form of social media, to work together?