The New York Times is adding third-party content to one of its websites, according to a piece in MediaPost. The story says that the NYT's new Auto site will have aggregated newsfeeds and information on car makes and models from outside sources such as New Car Test Drive.
"We wanted to surround our own auto content with supporting information for any new make or model [data, pricing, rebates, photos], as well as third-party content," said Ira Silberstein, vice president of product development, NYTimes.com.
"We want to be a resource for consumers so that they can get a wealth of information...reviews from us, from other parties, ratings, pricing and specs all in one place."
As Scott Karp points out at Publishing 2.0, this is a sign that the New York Times might be willing to move beyond the idea that "one entity can create all the content that anyone needs."
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