Oh what a small web world we live in..evidenced by what you can find trolling through your blog stats. I noticed a click-through came from ECM Briefs, the new blog launchpad from OpenText. Looks like Bill Forquer, head of biz dev, and top techie Brett Shellhammer will provide the commentary and news scraping. (Wonder if they'd join the newly formed Enterprise Content Management Network?)
OpenText obviously figured out you can accomplish a lot by by tapping into the stream of consciousness of your thought leaders. I bet there's not an OpenText customer out there who wouldn't subscribe to ECM briefs. If the conversation and insight fails to deliver any value, customers will kill it anyway.
"ECM Briefs are short, timely news items from around the world of enterprise content management. The Open Text communications team pulls together reports from events, news about customers, partners and new products, ECM industry trends and other topics. While much of the content is related to Open Text solutions, we strive to provide a broader industry perspective, as well."
And for the remaining companies that haven't started channeling their insights, you're missing out on some huge opportunities. I recently saw a community develop right before my eyes, using a similar unified blogging approach.
Perhaps by eating their own blog and wiki dog food (powered by their own platforms), OpenText and others will open their eyes to the importance of creating a voice and fostering a sense of community.
P.S.
This is where I insert the shameless marketing widget for The ECM Network below: (email me if you think you should be included..there's almost 500 subscribers so far.)
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