Actually the title should read "Oracle screams for attention and fails to achieve proper goal other than a lonely blogger mentioning the fact that they even tried" but that was simply too long and didn't sound as catchy.

Now I am no marketing guru nor do I pretend to be but here I am in Atlanta for SAP SAPPHIRE and I take a walk and I mean about a block from the main entrance of the convention center to the underground (subway) station - Marta - and want to catch the train to the mall and maybe pick up a couple of books or something. I had done what I needed and wanted to do at the convention center for the day and was all setup and ready to go for everything starting tomorrow.

Now that's what I get hit with when I go into the station and I mean every place you could do advertising was done, they must have paid a fortune for it and why? I mean it's not even strategic or smart - simply, well it's just crass.

And is that number even accurate? 190,000 in the SMB space? Or is this a repeat of another little episode? Sorry but I just can't swallow numbers from these guys anymore.

I suppose they thought this would change the minds of everyone attending and send them running over but personally those that were around me at the time thought it was just plain "sad" or "desperate".