"When we experiment on others we are really experimenting on ourselves"
Words from Oscar Wilde and a great insight into business and social media - if we actually recognise it.
Social media is a wonderful way of experimenting, of collaborating, of trying something new....because there are no absolutes just ideas or the search for ideas.
Social media can reach out but it can also 'reach in' by 'reach in' I mean a chance to explore your real brand values rather than what you want them to be! A chance to explore your skills and develop your thinking....
If we look at as experimental or exploration then we don't eliminate risk but we embrace it as part of the process.