Pinterest is launching a new process which will enable advertisers to create Pin ad campaigns from their mobile device, with streamlined targeting options to simplify the process.
As explained by Pinterest:
"In the last year, we’ve added a suite of self-serve tools to make it easier for businesses of all sizes to reach Pinners and measure the effectiveness of their campaigns. Now, with the ease of Mobile Ad Tools, businesses get simplified ad creation with consolidated targeting options, taking the guesswork out of setting up Promoted Pins."
Up till now, businesses on Pinterest have had to set up their campaigns from the desktop site. The new options will facilitate the whole process on mobile:
"Businesses start advertising on mobile by choosing a Pin from their business profile and then selecting from automated or custom targeting options. After choosing Pins and targeting options, they can pick the duration and daily budget of the campaign, complete billing information and then publish the ad - all from a mobile device."
Pinterest will also make campaign controls and editing options available via the mobile app, as well as performance metrics, including advertising spend, remaining campaign duration, impressions, clicks, click-through rate and saves.
The addition will add more capacity to Pinterest's expanding ad options, and as it closes in on 300 million active users, it'll no doubt help facilitate the increasing number of brands who are looking to extend their social media activity to the platform.
The new mobile ad tools will be made available to US business from this week, with global expansion to follow.