In celebration of International Women's Day (March 8th), Pinterest has launched a new Pinterest Shop collection that features a range of female-founded small businesses, and hundreds of products, all made and designed by women.
As explained by Pinterest:
"Working women were disproportionately hit by the COVID economic fallout. Last December, women accounted for 100% of U.S. jobs lost that month. There are even talks of a “Shecession”. Now, more than ever, they need support."
The new showcase will highlight female founders, and promote their efforts via Pinterest's dedicated shop platform. Pinterest has previously used its shop to highlight sustainable products and Black-owned businesses.
In addition to this, for the entire month of March, Pinterest has established an International Women’s Day fund and will match donations from employees to nonprofits helping women succeed.
It's still too early to even begin the measure the full economic impacts of the pandemic, but platforms like Pinterest have provided an alternate means for creators to build business opportunities, which will become increasingly important, particularly as eCommerce usage continues to rise.
International Women's Day provides a good opportunity to acknowledge the challenges faced by female business owners specifically, and it's good to see Pinterest working to highlight new opportunities, and showcase women creators on its platform.
You can check out the new Pinterest Shop collection here.