Pinterest Is Running a New Set of Educational Webinars to Help Marketers Boost their Performance
Here’s a quick one - Pinterest is running a new series of webinars to help marketers better understand how to utilize the platform to best effect. And with more than 200 million users, and significant capacity to drive purchase action, it’s worth taking note, and tuning in if you have a chance.
Here’s what’s on offer:
How Pinterest fuels Millennial decisions
March 14 at 9:30am PST
With half of US Millennials using Pinterest every month, this webinar will cover Millennial usage trends, and how brands can reach them. Pinterest will also present data on how Millennial users, specifically, are spending money in categories like food, home, beauty and style.
Creative Strategies for Pinterest
March 21 at 9:30am PST
Pinterest’s in-house creative team will provide details (and examples) of how to best utilize Pins, and make your messages stand out on the platform. The team will utilize on-platform data and trends to help users tap into the unique elements of the app.
How Pinterest works for small and medium-sized businesses
March 28 at 9:30am PST
Pinterest’s team will showcase examples of how businesses can optimize their Pinterest presence and utilize the business tools available to them. The team will also highlight real world examples of brands that have seen success with various Pin strategies.
Getting started with Pinterest ads
April 4 at 9:30am PST
Pinterest has introduced a range of new ad options over the past year, including video and search ads. This webinar will focus on how to utilize the various Pinterest advertising tools to best share your marketing message, with detailed explanations of how to set up your first campaign.
The fast track to great Pinterest content
April 11 at 9:30am PST
Pinterest is not like other social platforms - you can’t just replicate your Facebook posts as Pins and expect to see results. This webinar will look at some of the specifics of Pinterest, and how to best utilize the options available to showcase your products and services via Pin.
Get to know parents on Pinterest
April 18 at 9:30am PST
Given that some 40% of US parents use Pinterest, the platform is becoming a more relevant consideration for all brands looking to reach this market. This webinar will look specifically at this audience market segment, and at the 'how and why' of parents using Pinterest, based on platform data.
As you can see, there are some interesting topics to check out, and if you’re considering putting more focus on Pins (which no doubt more brands are as they seek to minimize potential traffic losses based on Facebook’s News Feed shifts), it may be worth taking part and learning what’s possible.
You can sign up for any of Pinterest’s upcoming webinars here, and more are set to be announced later in the year.
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