Next week, I'll be in New York to attend PR Week's "The Next Conference," described as a one-day summit on the most important trends in PR. Edelman has invited me to participate and I'll be moderating a panel called "The Next Digital Era," which includes Steve Rubel from Edelman Digital, Mark Donovan from comScore, and Tom Arrix from Facebook.
The panel description:
"A sneak peek at the digital trends and tools that will reshape our industry, from the 'movers and shapers' who are already changing the game. How social networks like Facebook will transform your marketing and communication strategies, what's really happening with mobile, and why search will change the way you manage your company's reputation."
- What's next for the communications industry?
- What's the biggest development in the social media space that affects all organizations?
- What's the most underreported trend in the business world that you think deserves more attention?