This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Predictions for 2015: Start Off the New Year Knowing the Future of Social. This webinar was sponsored by Act On Software and featured four all-stars on our panel: Jeremiah Owyang (@jowyang), the Chief Catalyst and Founder of Crowd Companies; Renee Ducre (@rducre) the Global Director of Social Business Marketing for IBM; Charlie Treadwell (@ctreadwell), the Director of Social Marketing at Symantec; and Don Bulmer (@dbulmer) the Vice President of Communication Strategy at Shell. We discussed what each person is predicting for 2015.
Here are 4 of the key take-aways:
- The Collaborative Economy is here - so how are you planning on adapting? The movement is well funded with over 8 billion dollars and no signs of slowing. For comparison, popular social networks were funded with just over 5 billion dollars.
- Real time sales and service - Charlie made the point that delivering real-time content to sales and service enables our front lines interfacing with customers to create value by providing content that makes their jobs easier, answers the questions customers are asking, and sets Symantec up as the trusted expert in a real-world relationship.
- Cause Marketing will be in vogue in 2015 - Don cited several example companies (CVS comes to my mind when I think of good cause marketing). And the numbers have been growing; cause sponsorship is predicted to exceed $1.84 billion by the end of 2014.
- If content is king, then analytics is queen - Content marketing will continue to be "king", and to stay competitive companies will need to become more efficient with their social analytics. NOTE: 70% of companies that have social analytics are still not using it!
To get a copy of the slides or listen to the replay please click here. You can also scan the highlights of this webinar on Twitter by reading the following Storify:
Our next webinar is on January 13th 2015, when we will discuss Real-Time Marketing is So Last Year: Getting Ahead of Your Real-Time Data. Be sure to sign up for it or view the schedule of other upcoming webinars.