Gloria Goodale quoted me in Who's that selling at your (online) door?, a piece in today's Christian Science Monitor that looks at social media ethics and consumer manipulation:
"The Internet functions on trust," says Joel Postman, a corporate communications specialist and founder of Socialized PR, in Boulder Creek, Calif. "As more and more people do business in the digital world, more consumers than ever need to know who they can rely on to tell the truth."
The piece also includes a nice audio clip Gloria did on astroturfing, regulatory and other efforts, and consumer awareness, concluding "The best protection against being fooled is being an alert and savvy consumer. Trust, but verify."
Tags: christian science monitor, gloria goodale, astroturfing, social media ethics, trust, joel postman, socialized pr
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