Rohit Bhargava writes an interesting post on what he calls "Social Media Optimization" -- riffing off of the more traditional Search Engine Optimization: "The concept behind SMO is simple: implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines (such as Technorati), and more frequently included in relevant
http://tommandel.com/blog/2006_08_01_archive.shtml...