Summer on our minds, data in our eyes. This week has seen a torrent of news - from the heated #GOPDebate last night, to Jon Stewart's farewell show. And while many would scoff at the idea of staying in on gorgeous, humid-free summer days like today, Netflix has done it again and grabbed the attention of our hearts and minds with their new prequel series "Wet Hot American Summer."
While most are in a beach-and-BBQ state of mind, we're data-focused and sharing social intelligence insights on some of the most top trending stories this week.
And here. We. go.
Wet Hot American Social Data
It's safe to say that last Friday's release of the 'Wet Hot American Summer' prequel series, 'irst Day of Camp', was highly anticipated. Whenever a trailer or a set photo hit the internet people have to talk about it, especially the inherently viral Netflix programming of the last few years.
This past week, since the show premiered, it's amassed over 79K online mentions as people determined their beloved days off were best spent with their favorite counselors at Camp Firewood. But now the question is: who's your favorite counselor?
The most mentioned topics below would suggest that Paul Rudd and Amy Poehler are the majority favorites, while Chris Pine was a popular cameos.
However, if you were to look at the most mentioned tweeters, Michael Showalter has the most mentions among the actors playing camp counselors on the new show.
Did Metallica Steal the Show at Lollapalooza?
We all know this year's #Lolla lineup, and there was more talent than any single attendee could handle. The entire Lollapalooza conversation garnered over 112K mentions, and if you look at those mentions, you can tell who stole the entire festival.
All signs are pointing to Metallica, as their hashtag is the most used among performing artists.
Does a hashtag determine who had the largest social buzz? At Brandwatch, we understand it's more than just volume of mentions that determine success - impressions, engagement, and much more go into that equation.
If You Don't Know What an Engineer Looks Like, There's a Hashtag for That
Stereotypes can be the worst. No one wants to be thrown into an all-encompassing box based off of one aspect of their being.
With over 89K mentions of the hashtag #ILookLikeAnEngineer, women are tired of being told that they don't fit into the typical engineering box. Social conversations are always interesting to track when the defy norms, and often provide the best insights.
An interesting detail within this particular conversation is the percentage of unique authorship across gender - while women are indeed leading the charge, it's as overwhelmingly as one might assume. The split is quite even with women just edging out men with 54% of unique Twitter authors.
The most mentioned topics across gender are illustrated in this cloud:
Lastly, this can't be the first time you've seen the #ILookLikeAnEngineer hashtag, because it's accumulated more than 784 million impressions
#JonVoyage - Goodbye old news friend
Jon Stewart is no longer the host of 'The Daily Show'. He hosted the program for the final time last night, and the online conversation around his departure accumulated more than 238K mentions online. Within that conversation the hashtag #JonVoyage was used over 185K times.
The sheer volume of mentions, on a night that also played host to the largely scrutinized GOP debate, is a clear indicator to how revered Stewart is among the public.
The sentiment around Stewart's final show was overwhelmingly positive as positively categorized tweets within the Brandwatch platform outnumbered negative tweets by a margin larger than 5-to-1.
Most positive mentions thanked Stewart for his humor, his heart and hard work. Negative mentions were comprised of tweets from people lamenting the loss of Stewart as host, and expressing concern as to where they would turn to find honest news.
The online authorship surrounding this conversation was largely even, with men holding the slight majority at 56% of unique Twitter authors.
Lastly, #JonVoyage was the leading hashtag within this discussion as it garnered over 1.6 billion impressions.
Coming on the heels of David Letterman's departure from the Late show, in comparison, the #ThanksDave hashtag was used over 43K times during Letterman's last week on his show. The hashtag garnered over 657 million impressions.
Looking at the number comparisons may suggest that Stewart's departure is a far more popular social media topic, but if you factor in the average viewer of both programs, you'll see that Stewart's are stereotypically more social media savvy.
Everything You Need to Know About the #GOPDebate
Last night's GOP debate was cause for attention and discussion - and discuss Twitter did. The primetime debate garnered nearly 1.5 million online mentions as the top 10 GOP hopefuls took to a stage in Cleveland to talk about their plans to lead the United States in the future.
The candidates that received the most mentions within the entire conversation were led by Donald Trump, Ted Cruz and Jeb Bush.
The individual candidates that received the most mentions with the official #GOPDebate hashtag were Ted Cruz, Donald Trump and Jeb Bush.
It's wise, however, to not only look at the pure number of mentions each candidate received, but to study the sentiment in their individual conversations to gauge the public's opinion of each candidate.
Of course the live audience had its favorite candidates - in-state governor John Kasich received a warm-welcome - but the millions watching around the country liked Dr. Ben Carson as his mentions had the most positive sentiment categorization within Brandwatch.
Donald Trump and Scott Walker had the most negative sentiment amongst the candidates within the Brandwatch platform.
The online audience was heard more, still. When it came to cheer and praise in conversations about the candidates, Ted Cruz led the GOP pack, followed by Jeb Bush.
When it came time for the online crowd to show their distaste, Donald Trump again received the most 'social boos'.
Obviously each candidate appeared to be talked about most within their home-state; Texas mentioned Ted Cruz the most, Ohio mentioned Kasich the most and so on; but the candidate that received the most out-of-state chatter across states was Jeb Bush.
Now that we know where people were talking from, it's important to know who was talking. The gender split across the GOP Debate shows that men held the majority of the conversation as they comprised 60% of the unique Twitter authors.
Lastly, if you could sum-up this debate in hashtags, the top 10 can be found below in which media favorites, Ted Cruz and Donald Trump, inspired the most unique and personal hashtags behind the official #GOPDebate.
We'll be back next week with some more fresh, hot social intelligence and social data insights.