This is how BT describes it: "This is a business social networking tool that will enable you to network with other Tradespacers, make new business contacts, create and join communities relevant to professional or personal interests and ask questions into those communities. The blog has more details. We believe this is going to be a powerful extension to Tradespace as business is all about conversations with customers and partners and Communities provide a place for those conversations to take place online. "
As with any Web 2.0 stuff, the content is only as good as the users, so we'll see what happens, but I think it is really great that a huge behemoth like British Telecom is responding to what its customers want and implementing social networking ideas, and not only that, but using a small, innovative, creative, US company like SMB:Live to do it.
Rock on, honey, knock 'em dead!
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