If you're not taking the time to create helpful and informative content for your target audience, you may as well not publish content at all. Think about your Facebook newsfeed and the types of content that you see published here. If you're like me, this is one of the first places that you turn to each morning for updates and information, and I'm sure that your eyes glaze over the pointless and perhaps annoying status updates just like mine do. But there's a lesson to be learned here: if you really want to capture your audience, you need to offer them something that is going to add value. Something that stands out from the rest.
To aid you in creating helpful and informative content, HubSpot recently shared a checklist from Youtility for writing useful content. Since I think everyone can benefit from this list, I wanted to share some of the highlights with you below:
What information does your customer need?
Map out a plan to deliver useful marketing to your customers.
Promote your content.
Make sharing useful content an ongoing strategy with your company, not just a temporary project.
To set yourself apart from the competition, you can either share some incredibly amazing content (challenging to do on a regular basis) or information that your target audience is going to find useful and meaningful. When in doubt, take the latter option.
(Image via Forsyth County)