Like any mass communication tool, Twitter is as good as the message you send. That's important because Twitter alone is nothing more than fancy code. But any message won't due. I hear people say Twitter is stupid. It's not that Twitter is stupid, it's the messages passing through in which people find little value. In there lies the problem and the solution to make Twitter work for your organization.
In the spirit of helping you use Twitter better, I've distilled six message strategies that are sure to generate a return on your investment.
- You only have 140 characters (including spaces). Write tight.
- Make your message simple.
- Be credible.
- Provide helpful information customers can use.
- Show customers you care.
- Link often and connect diabetes customers to relevant content that helps them manage their condition better, gives them nutritional advice or connects them with other diabetics for community building.
It's important to understand ROI and social media. Using social media is about building relationships and community with the people you serve. Twitter is a tool.; the strategy is the message.
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