Welcome to our latest edition of SMT Shorts, a series that addresses your social media and marketing questions with concise, expert answers. This week, Peter Friedman, CEO of LiveWorld, discussed how to measure brand lift (it is possible!), the necessity of brands being on social media, and how to make your internal brand culture match your social media marketing. Thanks to Peter for lending his expertise! Subscribe to our YouTube page to keep yourself up to date with not only our SMT Shorts, but other great video content as well.
If you're interested in more in-depth explorations of social tactics and strategies, be sure to join us in Atlanta for The Social Shake-Up this June: http://socialshakeup.socialmediatoday.com
First up: "What measurement metrics should be use to measure brand lift?"
Next up: "Why is social media engagement with customers important?"
And: "Do you have to spend as much time on internal brand culture as you do social media marketing?"
Thanks for watching! Stay tuned for more SMT Shorts with our experts.