Snapchat has released a new report which looks at app usage trends as they relate to cinema outings, which showcase some interesting insights that Snapchat's systems are able to track.
Many of the findings Snapchat shares are fairly generic - Snapchatters tend to go to the movies between 6pm and 8pm, and are more likely to visit theaters on Saturdays. No surprises there.
But it's the latter elements of the report that provide some interesting data - for example:
"Before a weekend trip to the movies, Snapchatters can be found in moments of rest and relaxation. You’re likely to find them outdoors at a park, shopping at a farmers market, making quick purchases at a convenience store, or prepping for a party at a party supply store. After the movie ends, they may continue their fun night out at a bowling alley or arcade, enjoy a nice meal at a fine dining restaurant, or indulge at a cafe or a sweet and dessert shop."
This information is based on Snapchat's Location Categories, one of the platform's ad targeting options, and the insights highlight what types of behaviors it's able to track.
The value of such will be relative to your business, of course, but the information provided may help get you thinking, with some interesting aligned trend data to think about.
You can read Snapchat's full report here, or check out the infographic below for a broader overview of the data.