Snapchat has published a new report which looks at the discovery and shopping behaviors of Gen Z consumers, in order to help marketers better plan their outreach to connect with these audiences.
As explained by Snap:
"We ran a survey to Snapchat users inside our app in the United States to understand their thoughts and intentions toward the upcoming holiday season. Over 85% of Snapchat users responded that they plan to participate in winter holiday shopping."
Various research reports have shown that Snapchat's audience is more affluent, with the majority coming from households earning well above minimum wage. That could make it a key platform to connect with high-spending shoppers this holiday season - you can read Snap's full consumer trends report here, or check out the infographic summary of the key points below.