The Interactive Advertising Bureau just published
Social Advertising Best Practices. I'm glad the spotlight is being shone on social advertising and I think the best practices are a worthy effort. However, I'd love to see a little more out of these best practices. Here's what I'm looking for:
The definition of a social ad could be broader. It shouldn't just be about user interactions but also include social media beyond social graph related information. "Social Data" is defined a little too tightly for my liking. I would like to see the definition allowing for the inclusion of user generated content too. The best practices aren't clear on this. If it is going to be limited to just user interactions then don't call them social ads call them social graph ads.
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