- What stage of social media use is marketing using now? Are they in the experimental stage, blending traditional and social strategy into their marketing operations, or using social media as a primary marketing channel?
- Can marketing create a cost/benefit analysis of their social media efforts to date?
- Is marketing leadership within your organization in sync with the staff perceptions about social media uses for marketing?
- Does marketing have a balanced portfolio of both listening tools and proactive programs to ensure efforts are aligned with outcomes using social media?
- Do all the marketing programs and initiatives that use social media have clearly defined business goals to support each program? Is performance against those goals measured consistently?
To date we have covered
The Utility Of Social Business: 5 Strategic Wins
5 Questions for Human Resources
5 Questions for Sales Executives
5 Questions for Legal Counsel
5 Questions for IT Executives