The impact of social media is undeniable - it's changed the way we connect, the way we interact, the way we communicate and consume information every day.

But what about the way we shop? Social's had some impact, no doubt, but how influential, exactly, is social on how we discover, and subsequently go about purchasing products?

That's what Curalate sought to find out with their new study - Curalate's team surveyed more than 1,000 US consumers to gain insight into how social media influences their product awareness, and subsequent buying habits.

They've collected their findings into this new infographic - worth considering in your process.