Listen to the interview:
I recently caught up with CRM thought leader, analyst, blogger and guru Paul Greenberg. And while he's all these things, he's also best known as the author of what many people have called the bible of the industry - CRM at the Speed of Light.The 4th edition of the book has just hit the stands - CRM at the Speed of Light: Social CRM Strategies, Tools and Technologies for Engaging Your Customers. I talk with Paul about the new book, how it differs from previous editions, and what companies should take away from it once they've read it.
If you have any interest at all on the subject of social CRM check out what Paul has to say here, and then go buy the book. It covers all aspects of the subject in a way that is easy to consume, understand and act on.
