These days, you're not fully utilizing the possibilities of social media marketing to full effect without incorporating some form of paid advertising. The stats alone are enough to prove this - what makes social ads so powerful is not only do they take advantage of the popularity of social media platforms, but they also enable businesses to their target audience based on the latter's social media activity alone.
This is one of the main reasons why businesses should grab the opportunity that social advertising provides. Much like other forms of advertising, though, social media like Facebook, YouTube, Twitter, and LinkedIn have their own standards when it comes to placing ads on their sites. Factors such as ad types, ad dimensions, character limits on the title and description, etc. still have to be considered to make sure that no guidelines are broken. This applies to both desktop and mobile versions.
For a complete list of types of ads that each social channel is offering, you can use this ad dimension infographic (featured below) designed by Dot Com Infoway. It provides a convenient view of the various ad sizes that you can choose from, with figures and statistics on the best performing ads included as well.
This post originally appeared on Irfan Ahmad's blog