Social media marketing is a key element of all digital marketing campaigns today, providing broader reach and more ways to connect with your target market. But to successfully utilize social, you need to know how to choose the right platform for your business goals.
Each platform is different, and requires its own strategic approach - there are approaches that wouldn't work with Instagram, for example, but would be perfectly suited to the shorter messaging of Twitter. It's all a matter of choosing the best social media platforms for your business, and understanding the different approaches and options.
To help with this, MicroCreatives have created this all-in-one cheat sheet on social media ad platforms which outlines the range of ad options available on Facebook, Instagram and Twitter. It's not wholly inclusive - Instagram's ad options are evolving so fast its hard to keep up - but it does provide some interesting visual context when considering your various options.
This post was originally published on Irfan Ahmad's blog.