- Meltwater today announced an upgrade to their online intelligence solution, Meltwater Buzz, which helps brands and organization monitor the "millions of social conversations" happening daily. New features include community analytics tools and an improved user interface. More information on this story, please visit http://www.marketwatch.com/story/meltwater-upgrades-social-media-marketing-suite-to-deliver-real-social-roi-2013-03-04
- From the producers of Girl Rising, a new film documenting the "stories of heroic girls from around the world", comes a great case study in social media marketing. Instead of going with traditional theater distribution and publicity channels for their movie, they decided to explicitly rely on social media. The results? Currently more than 200,000 Facebook fans and 22,000 tickets pre-reserved. How's that for potential ROI? For more information on this story, please visit http://www.thedailybeast.com/articles/2013/03/03/girls-rising-documentary-social-media-marketing-phenomenon.html
- With SXSW approaching, companies are lining up to begin demoing new products, especially in the famous Startup Alley Launchpad, where many organizations first broke out. One such company is FLM.TV, which has created an independent films social network that includes self distribution and social TV integration to help drive "marketing, sales and programming" for independent producers. For more information on this story, please visit http://www.virtual-strategy.com/2013/03/04/flmtv-joins-sxsw-startup-alley-launchpad-demo-new-social-tv-video-demand-site-investors
- Nectar Online recently released a study highlighting their latest research on social media perceptions and trends. One of the trends that came out of the study is the idea of "predictive social commerce" which gives marketers actionable consumer buying intelligence by monitoring social networks. For more on this story, please visit http://www.business2community.com/social-business/what-is-predictive-social-commerce-0424052
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