- Twitter has announced a new tool added to their advertising arsenal, allowing ads to be sorted into various categories and then targeted at likeminded Tweeters. A story in CIO can be found at http://www.cio-today.com/news/Twitter-Advertising-To-Target-Users-/story.xhtml?story_id=003000CCW8W0&full_skip=1
- The International Social Media Summit and SMX Social Media Marketing Conference will be held in Las Vegas, Nevada starting on December 4. A story highlighting the upcoming conferences can be found at http://www.virtual-strategy.com/2012/09/04/international-social-media-summit-launched-las-vegas-smx-social-media-marketing and the parent conference website is at http://www.internationalsearchsummit.com/
- Magic Ruby has debuted a new social TV platform to help capitalize on the "second screen" opportunities for advertisers. The company will be demonstrating its technology at the International Broadcasters Conference starting September 7. A story about the announcement can be found at http://www.broadcastingcable.com/article/489063-IBC_Magic_Ruby_to_Demo_New_Social_TV_Platform.php
- Interested in monitoring your child's every social move? AceSpy has released the 6th version of their popular monitoring software. Many new features have been added but none more important than the new Facebook integration that the platform offers. More information can be found from their press release at http://www.marketwatch.com/story/acespy-spy-software-exposes-social-media-naughtiness-2012-09-04
- A lot of coverage out today about the recent Pew Research Center poll on the upcoming presidential elections. A good overview can be found at http://www.myvictoriaonline.com/pages/14148196.php?contentType=4&contentId=11360794 and another at http://www.mercurynews.com/business/ci_21463804/pew-survey-u-s-social-networking-sites-have both showing that social media does have a "modest" impact on elections.
- The Washington Post has released their Election 2012 social app - dubbed the Issue Engine. They do a great job of explaining all the features and functions in their news release located at http://www.washingtonpost.com/blogs/election-2012/post/introducing-the-issue-engine/2012/08/07/0bdfddf0-e09b-11e1-a421-8bf0f0e5aa11_blog.html
- University of Massachusetts has released a new social media study focusing on Fortune 500 companies and has found that social adoption is "surging" - for more information the report can be downloaded at http://www.umassd.edu/cmr/socialmedia/2012fortune500/