- Business Insider is announcing the "30 Biggest Social Media Advertisers" today at the Social Media ROI Conference in New York City. To download the full list of 30 biggest advertisers please visit http://www.businessinsider.com/the-30-biggest-social-media-advertisers-of-2012-2012-9#kellogg-189-billion-impressions-1 A story about the announcement is at http://www.businessinsider.com/the-30-biggest-social-media-advertisers-of-2012-2012-9
- Guinness recently launched a new social media campaign, "the black stuff", to promote the way it is rewarding some of its loyal consumers. The contest includes taking pictures of drinking Guinness beer and then interacting with a dedicated Facebook app in an effort to win a private jet trip to Dublin. Fore more information on this new campaign, please read http://www.marketingmagazine.co.uk/News/MostEmailed/1152357/Guinness-takes-skies-social-media-driven-campaign/
- Hiscox announced the release of a new social media magazine app called "Hiscox Informed" that will provide small businesses with access to "expert opinions and advice" on running a company. Fo more information on this story please visit http://www.sys-con.com/node/2378816
- iPlatform, the Facebook marketing app agency, was recently bought by Betapond in an effort to consolidate service companies around the growing Facebook app development space. More information on this story is at http://www.guardian.co.uk/technology/blog/2012/sep/27/iplatform-bought-betapond?newsfeed=true
- Nissan is planning on having a large social media presence at this year's Paris Auto Show, and has tapped dwinQ's "automated social sharing platform" to help give it a boost. For more information and details on the upcoming "Nissan Social Experience" please read http://nissannews.com/en-US/nissan/usa/releases/nissan-social-experience-at-paris-motor-show-kicks-off-with-google-hangout
- In an interesting mix of social media and "bricks and mortar" commerce, Kellogg's has opened up a "pop-up shop" in London that provides free treats for those people who tweet about the product and brand. For more information on this story http://pymnts.com/briefing-room/commerce-3-0/social-commerce/kellogg-s-trades-tweets-for-treats/