Sometimes in the course of doing what you are supposed to be doing--which is important, but somewhat constrained by a predetermined plan--you stumble across something so rare and beautiful that you say: Whoa! We've got to find a way to capture this. That's what happened to Social Media Today a couple of weeks ago. Thanks mostly to the community we've been building for the past year or so at TheEnergyCollective.com, SMT was invited to blog about Greenbuild, the annual conference and exhibition produced by the U.S. Green Buildings Council, which this year experienced record attendance (30,000 or so people) at it Boston event November 19, despite a flagging economy and the huge downturn in the housing market.

The largest conference on sustainability anywhere, Greenbuild has been the work of a small but dedicated staff under the leadership of Rick Fedrizzi. We decided to use our participation in Greenbuild to stretch our social media credentials a bit, and partnered with Boston-based Trillium Studios, who gave us the idea of creating something about and for the "fans." We ended up filming 37 attendees over a two-day period, and we're working on the final, mash-up version ...more about that later.

But one of the participants, Lauren Whitehead of YouthSpeaks, a national organization of urban, young, slam poets which partners with U.S.G.B.C., was simply too talented to mash... she needed her own film and she needed to be able to share her poem in its entirety. We caught her performance, which was the centerpiece of the leadership luncheon the following day, and convinced her that we had to give it as wide an audience as our merry band can help make. Without further ado...