If you're anything like me, you probably find a glimpse into how people use social media completely fascinating. From the political tendencies of Twitter to the Pinterest habits of Midwestern women, social media data is a treasure trove of minutia - useful, market-driven minutia, albeit.
As you may know, Pew Internet has been releasing a "Social Media Update" over the last few years. You can check out the Dec. 30, 2013 update here. The Pew research is essential reading for anyone doing social media marketing. But if you want to get into some really cool stuff, I'd like to introduce you to the Consumer Sharing Trends Report from Q4 2013 (released by ShareThis).
You Haven't Seen This Data Before - No, Really!
What's interesting about this report on social media sharing is that it doesn't just cover the numerical statistics, but it connects actual social media sharing habits with other key demographic data, such as geographical region, what time of day users are online, etc.
So, without further ado, I'll give you a few of the highlights from the most recent quarter. Then, jump down to the infographic below and read for yourself. See something that catches your eye? Tell us what and why in the comments below!
How People Used Social Media in Q4 of 2013
- Pinterest growth rate (58%) surpassed Facebook growth rate (57%) in 2013.
- Pinterest is now more popular for sharing content than email - third only to Facebook and Twitter.
- The Midwest loves Pinterest most, followed by the West, South, and Northeast last.
- Northeasterners share more per capita than people in any other region of the U.S.
- Consumers shared and clicked 37% more in Q4 2013 than they did in Q4 2012.
Take a look for yourself at how people used social media in the last few months of 2013...
What stood out to you about sharing habits? Do you think McCann Worldgroup might be wrong about users wanting more social media privacy in 2014?