We can't still figure out how our uses have changed. Even our old habits must get new skin, in daily reflexes. For long times, search engines and portals gave the tune, and made the market's raise. And always driven to never stop evolution, Google and friends, had to show the way, and give more and more. They succeed, in a single concept, copied next by most competitors. "Mess with best, and die with the rest" could be otherwise the timeline and the basements of such corpses. As in lots of other fields of industry, many things have changed because of...people...customers...you...us.
Yesterday's rules won't ever pass the test, because people, by power of technologies revolution, have so many ways to be more clever, in real time and always connected mind. And give the answer to many problems of brands, with interesting ways: passionned, motivated (often more than own employees), saving time more than ever, and the worst/best: being able to do it again. You found out what the message is, on UGC basements, open source advices, comments, and so long.
Technology makes it possible to find thousands of results, by SEO, in one second. Thousands, yes, the only one that we want, maybe no; thousands of results yes, most of them noisy results ! Fortunately, there's some brain inside, and these techs are really evolved indeed. But social media, computing, sharing, etc, is more targeted; more friendly; more efficient. Try it, ask a question on apps such as twitters, facebook and so long and get the answer...in a few seconds! stars and experts are online 24/7, to give you the best answer, for free! And even if you look for more, some others buddies are going to start chatting, and raise the level of the topic and give you, more and more. Flowers of wiki, with the user's code, aways listening, then purposing, sharing, in a circle of friends, always devoted to your personal desires and searches. Let me know if, for a while, it looks like better than bots, isn't it...?
I'm often questionning myself about spending time on such lines and how many times will it go on, but imagine, in the "old ways", how it would have been less fun, without it. It makes a part of my life; personal, professionnal, and cross over frontiers and differences. I think about this, as the missing link, the digital link in our lives, invisible but always ready to help us, in any case; and I hope it will go on, bigger and warmer than ever.