Social therapy for C-Suite is a particular kind of group therapy. Executives that are in denial, experiencing relationship issues (employees, customers and suppliers), need to join a community, in the form of a social therapy group.
The group - people , employees, customers and suppliers - share responsibility for telling the C-Suite the truths about the organizations dysfunction. Usually this social intervention addresses consistent behaviors of the C-Suite which includes:
- They admit to dysfunctional behaviors but feign disbelief as to their organizational impact.
- They bring designated truth-tellers into the organization so that they are "around," but marginalize or silence them, or fail to give them sufficient resources.
- They hire consultants and commission reports and findings of fact but then leave them on the shelf to grow dust.
- They give lip service to the importance of self-analysis, but get preoccupied with firefighting crises or create them in order to avoid the real work of organizational change.
- They avoid measuring performance, reporting on performance, discussing results
- They engage in strategic development only to not ask employees and customers for input on said development
- They think their time is too vauleable to study and comprehend the implications of the "Social Era".
- They think "social" is primarily a marketing function used to trick people into a transaction and they actually believe they can get an ROI from such practices
- They think all this dialog about being a social business is akin to group hugging or providing on the job babysitting services for workers and their children
Social therapy for the C-Suite will be provided by truth tellers whom have no fear of retribution or being ousted from the organization. Social therapy for the C-Suite will become a billion dollar industry over night since there are so many executives desperately needing Social therapy.
Social Therapy will usher in a new era of telling the truth - making the truth public - and then holding the C-Suite accountable to it.
The irony of this story is that most of it is true except the C-Suite's willingness to admit they need social therapy.