If you're not, take a look at a recent document I received from Scott Niesen, head marketer at Attensa. If you don't know Attensa, you're in for a treat. Their new feedreader tool sits nicely inside Outlook and brings a unique spin to feed reading via their "River of News" view and AttentionStream™ technology.

Through ongoing analysis of AttentionStream™ data, including the time and frequency that feeds are accessed and articles read, deleted and ignored, Attensa displays feeds in a prioritized list based on the likelihood that they will be of interest to the reader. Subscriptions can be displayed in a "River of News" view that simulates a single news feed, regardless of how many RSS feeds

And Scott and I had a good exchange about sharing some of Attensa's inner RSS workings. When I told him I should just blog the whole document, he quickly fired back that "marketing is all about experiments and a little risk."

Well said.

Attensa Screenshot

Cross-posted on WOW Feed