What's a story? There are so many definitions that I won't even try to define it here. But I do know one thing-good communicators are good storytellers, and good storytelling is memorable. I'm still fairly new to public speaking and so I try to weave in short stories to my presentations mainly because I can't present something effectively unless I can relate a personal story to it. A story that means something to me. It's why I brought Randy Paush into my micro-interactions presentation. It's why, when I'll talk about "personal brands"-I'll probably pepper it with stories I've heard before or maybe something I've experienced myself.
Being an effective storyteller isn't easy-but it's much easier of a story that matters to you. Stories that stick can influence decisions, inspire people to take action and persuade people to see things in a different light. Next week I'll have two opportunities to tell a story. Hopefully, they stick.
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