Search engines are the most popular brand research tool, especially among older consumers, while 4 in 10 turn to online reviews and nearly 30% use social networks, reveals a new study from GlobalWebIndex.
GlobalWebIndex said in introducing its data:
"Search engines remain the No.1 product research tool for internet users. Almost half say they use them when looking for information on brands, making them more important than online reviews and putting them significantly ahead of price comparison sites and social networks.
Certainly, usage of search engines drops a little lower among the younger age groups, but that they remain the most popular go-to point for all generations underlines integral they remain to purchase journeys."
This post originally appeared on Irfan Ahmad's blog