|SEO vs. New SEO - Sustainable and Algorithm-Proof Search Marketing Methods That Work - infographic by positionly|
1 - Google Analytics
This is one of the most famous SEO tools and appears at the top because it does what most other analytic tools do, but it does it for free. It has had a lot of criticism for incorrect or blurred results (as has the Google keyword tool), but it is just as precise as any other tool. Tools offering 100% perfection have to be highly calibrated to the point where it doesn't matter, as there is little you can do with the extra information.
2 - Google trends
This is not even the most powerful tool that Google has. The Google AdWords keyword tool is more powerful, but it appears in the number 2 spot on this list because it is a good reminder of just how insolvent SEO really is. With this tool, you can get a general overview of how popular certain words are and apply this information to your own SEO efforts. It is not a precise raw data tool, but SEO experts shouldn't need it.
3 - AHREFS
If this were a completely free tool instead of just giving you free "go"s on it, then it would have been a stiff competitor for the number 2 spot. It is a great backlink checker that far out values the other backlink checkers on the Internet and it is very good at numerous other SEO factors. They are all listed within easy to understand and easy to navigate tabs. It means you can move from one slice of data to another and fully understand the relevance of the information you are reading.
4 - Bing Webmaster Tools
The Bing and Yahoo collaboration is the biggest competitor to Google and yet are merely a drop in the ocean compared to Google. Still, you can catch a fish in a stream as well as in the ocean, so it is a good idea to optimize for the Bing/Yahoo search engine too and using the web master tools is a good start.
5 - Copyscape
It has copy sentry that checks your web content routinely to see if it has been stolen, and it has bulk and single document checkers to see if the web content you have just bought is plagiarized. It is also a very cheap and comprehensive tool.
6 - Whois Lookup
Not commonly looked upon as an SEO tool, this can actually tell you quite a bit. It is especially telling if the people you look up are not listed. Hiding their information is very telling and may indicate they will be here today and gone tomorrow. You can also gather a lot from the times their details suddenly appear on there.
7 - SimilarWeb
This is a tool that helps you find your competitors and offers you various amounts of information about them. It is quite a good competitive intelligence tool if you are willing to put the time in documenting your competitors.
As you may imagine, this is an analytics solution. It differs from Google in that it is not as comprehensive, which may seem like a bad thing, but do not remember that the many functions Google offers are hardly used by most people. This is just a lightweight alternative to Google.
9 - SEMrush
This is one you may have heard of. It offers competitive intelligence using a suite of tools for SEO. It is a good competitor intelligence tool if you are looking to undermine your competitors' advertising campaigns. It gives you organic keyword data and helps you build a better SEO profile on your website.
10 - SERPmetrics
This is good because it tracks the biggest search engines over a month and then tells you what is popular, what it not, and where you may like to go if you want to rank up higher. Misused, and it is an invitation for over-optimization, but in the right hands can offer some great competitive intelligence.