Fall is here, and with it comes a cornucopia of opportunities for new marketing plans. Summer is over. Back-to-school season has passed. Now, people are free to concentrate on the holidays and that means that you have plenty of chances to drive traffic to your brick and mortar location and/or your website and social media properties. If you're looking for the opportunity to scare up a few more sales through inbound and social media marketing this Halloween, look no further.
Change up your logo for the season
Can you make silly, spooky, or funny changes to your existing logo to make it fit the Halloween season? Turn your cat black, turn an "O" into a pumpkin, or have a ghost peeking out around the corner: whatever you need to do to catch your customers' attention. Change your profile picture and any other images associated with your social media accounts to grab the attention of your fans and followers. Even better, make the logo change one of the first signs of a contest or event that will drive traffic your direction.
'Tis the season for scaring, laughing, and decorating
Halloween is one of the first opportunities to decorate after a summer spent with normal, everyday styles and patterns. Take full advantage of the season to decorate your webpage, offering spooky surprises, fun new images, and new pictures that will have your customers clicking away to find all the hidden content.
Hold A Contest To Generate Traffic
One of the fastest ways to grab attention for your business is to hold a contest, and for Halloween, you have plenty of options. A costume contest is sure to bring in plenty of traffic, as is a "ghost story" contest. Ask your customers and fans to creatively integrate your products into their costumes or social media posts. As an added incentive, and to increase traffic to your webpage still further, change your "about us" section to reflect your contest. For example, all your staff photos could change to show your employees in costume, your homepage could contain a ghost story version of your origin story, and your contact page could be a spooky photo that fits with your stories-perhaps a grave or a ghost.
Add seasonal hashtags
Nothing grabs attention like pictures tagged with a seasonal favorite. Post spooky pictures or memes that will draw visitors into your site, where you'll grab tight and lock them away for eternity...er, convert them to loyal customers.
Don't forget the importance of safety
Halloween safety is a much-discussed topic throughout the month of October. Whether your business deals with kids, families, or the safety industry, there are plenty of opportunities for you to get the word out there. Hold a safe costume contest, offer tips and tricks for keeping kids and homes keep safe from "tricky" visitors, and discuss allergy-friendly treats and the Teal Pumpkin Project to draw in more traffic and catch the attention of your visitors.
Offer seasonal discounts and promotions
Today's shoppers assume that they're going to get a discount for the Halloween season, and you shouldn't disappoint. However, that doesn't mean that you have to give them something for nothing. Make your discount part of your contest campaign, or offer discounts for likes, shares, and re-tweets to get the word out about your brand or business. Remember, people are more likely to take recommendations from their friends than they are to click on a random ad, so getting your existing customers to support you gets the word out about your business.
It's that time of year: time for holiday promotions, seasonal products, and steadily increasing traffic to your website and social properties. Make sure you're taking full advantage of all the opportunities offered this Halloween.
This post originally appeared on The Fried Side blog