Are you in the process of starting an eCommerce website? Do you fully understand the behavior of your ideal shoppers?

Episerver share 5 things you should know about your customers in this infographic.

Here’s a quick summary:

• Who they are
• What they want
• When they’re disappointed
• Where they convert
• Why they’ll try new tech

Check out the infographic for more detail.

A version of this post was first published on the Red Website Design blog.