Social media is now an essential part of doing business. It's where you connect with customers and build relationships with every kind of constituent.
Whether you're just starting out, or are overwhelmed by all the noise, here's an infographic from Placester that'll serve as your guide to building a social media marketing strategy that works for your business.
Choose your network abut be selective: No need to dive into every social network at one, or even the top four (Facebook, Twitter, LinkedIn, Google+). Start with one or two, concentrating on the platforms your customers prefer. Excel one network and then move to next.
Join groups: Social media sites are huge, but they're also full of small groups (like Facebook Groups and LinkedIn Groups and Google+ communities and Pinterest Group boards). Connect and interact more closely with like-minded people by joining and participating in these groups.
Be yourself and be real: Don't try to be anybody other than yourself. Write the way you speak, share and post about what matters to you, and you'll build authentic relationships.
Take a look at this visual for more!