With over 3 billion internet users today, the digital world has become an extremely crowded space - which means it's imperative for businesses to provide a top-notch digital experience in order to remain competitive.
A critical step in creating a digital experience that not only attracts users, but also provides real, tangible value to both them and the company, begins with developing a seamless user experience (UX).
Ignoring the user experience or getting it wrong will cost your organization a lot of money down the line. In fact, fixing a UX error after development is up to 100X more expensive than it would have been before development. Applying UX up front is not only much more cost effective, it's less of a headache.
Investing in effective UX also impacts the bottom line by improving conversion rates and increasing revenue. Plus, it can be a great way to set your organization apart.
If companies don't deliver a valuable experience to their users at every single moment, there are significant implications. This infographic from PointSource illustrates the long-term implications of ignoring the UX.
This post originally appeared on Irfan Ahmad's blog