LinkedIn has long been known as the key social platform for B2B marketing, with unmatched potential to reach professionals based on where they work, what they do and what they're likely to be interested in.
Underlining this, LinkedIn has this week released a new infographic which provides more insights into the platform's potential for B2B marketing.
Some of the key numbers include:
- 59% of marketers generate B2B leads on LinkedIn, compared to 26% on other social platforms
- 78% of B2B marketers rate LinkedIn the most effective social media platform at helping their organization achieve specific objectives
- 9 out of 10 customers reduced their cost per lead with LinkedIn Lead Gen Forms
- 45% of all social media traffic to a company’s homepage comes from LinkedIn
With 575 million members and growing, LinkedIn remains a key consideration for B2B outreach. There are various factors to consider, but the listed stats highlight why, indeed, you should be considering it for your campaigns.