I got very little negative feedback on my post about the state of the "market for Enterprise 2.0 tools other than from a few marketers who were understandably perturbed.

It occurs to me that the biggest danger for customers is being sold on the "One Size Fits All" approach to software. If a social computing tool is effective in an organization, then it is going to create a lot of change and disruption on that company. If you can't continually change and hone the tools of change, then eventually the change will stop. The tools can be software, but they can be a policy, a social norm or something else.

Whether it is a Knowledge Market, a voting tool (for ideas, or anything else), a blogging or collaboration tool, or others, then it has to stand on its own merits. Pre-packaged tools offer very little of that flexibility.