As more and more people turn to the social web for news and opinions they can trust, the need for a strong commitment to ethical practices grows more urgent. The true power of social media lies in how it can amplify word of mouth.
Social Media Today partnered with the Social Media Group to present a webcast called "The Ethics of Blogging." If we can judge it by the number of questions we received and the chatter on our Twitter hashtag, #smtwebcast, it was a big hit. Many thanks to our fantastic moderator, Maggie Fox, and our knowledgable and vocal panel of experts, Augie Ray, Daniel Tunkelang, and John Jantsch.
Listen to the webcast audio
Maggie Fox (@maggiefox) is the founder and CEO of Social Media Group, one of the world's largest independent agencies helping business navigate the new socially engaged web. She is a leading communications and content expert and a frequent and sought-after speaker on the importance and use of social media in the enterprise.
Augie Ray is Managing Director of Experiential Marketing at Fullhouse, an interactive and social media agency where he leads a team dedicated to cutting-edge marketing solutions for Fortune 500 clients. He writes a popular and widely noted blog on social media at Experience: The Blog, which was named one of the top 40 on the topic.
Daniel Tunkelang is Chief Scientist and co-founder of Endeca, and is the leading industry advocate on interactive and exploratory approaches to supporting information seeking. His blog, The Noisy Channel, explores how people interact with information.
John Jantsch is a marketing and digital technology coach, award winning social media publisher, and author of Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide. His Duct Tape Marketing Blog was chosen as a Forbes favorite for small business and marketing and is a Harvard Business School featured marketing site.